A picture can tell a thousand words, a cliche it may be, but never more true. Still images, to me, create a story that no words could ever begin to tell. Photography is something that envelops our every day lives on a conscious and sub-conscious level. The media uses clever photography as a medium to convey messages to a particular audience.
The reality of the present day is that, the media in the form of literature, is no longer the most powerful form of expression. Television, billboards, magazines, flyer's, posters, shop windows, all forms of advertising and means of communication to the public are now done through visually stimulating pictures, photographs or short phrases. The world has become literally incompetent, society has regressed to a point where convenience and easy access is preffered over a will to learn and the hunger for the attainment of knowledge. everything has been made into easily accessible, bite size chunks, from the mass produced, commercially unhealthy food that we eat, to the unethical and immoral ideals of the modern society, what our concept of beauty is, the difference between right and wrong, political propaganda has all influenced us, and shaped the way we think. The media is the most omnipotent tool that anyone can have, with the media lies the collective brain of the world society.
With that being said, it is becomming more and more evident that visual literacy is becomming the order of the day, and the demand for this type of advertising is increasing rapidly. people are becomming less and less sesceptable to reading the newspaper, or willing to learn about the Marxist theory or read up on the great wall of China. Why do that? all we have to do is flick a button the remote control and watch a documentary, or go to the cinema and see a film on Carl Marx, why not just switch to the eight o'clock news and "watch" the newspaper unfold in front of your very eyes? It's all just too easy. Convenience is becomming the biggest downfall of society.
What good is technology for the majority, when only the minority have the power to fully understand it?
The reality of the present day is that, the media in the form of literature, is no longer the most powerful form of expression. Television, billboards, magazines, flyer's, posters, shop windows, all forms of advertising and means of communication to the public are now done through visually stimulating pictures, photographs or short phrases. The world has become literally incompetent, society has regressed to a point where convenience and easy access is preffered over a will to learn and the hunger for the attainment of knowledge. everything has been made into easily accessible, bite size chunks, from the mass produced, commercially unhealthy food that we eat, to the unethical and immoral ideals of the modern society, what our concept of beauty is, the difference between right and wrong, political propaganda has all influenced us, and shaped the way we think. The media is the most omnipotent tool that anyone can have, with the media lies the collective brain of the world society.
With that being said, it is becomming more and more evident that visual literacy is becomming the order of the day, and the demand for this type of advertising is increasing rapidly. people are becomming less and less sesceptable to reading the newspaper, or willing to learn about the Marxist theory or read up on the great wall of China. Why do that? all we have to do is flick a button the remote control and watch a documentary, or go to the cinema and see a film on Carl Marx, why not just switch to the eight o'clock news and "watch" the newspaper unfold in front of your very eyes? It's all just too easy. Convenience is becomming the biggest downfall of society.
What good is technology for the majority, when only the minority have the power to fully understand it?
No comments:
Post a Comment